Although we didn’t know we were in the process of creating The Narrative during this session - we knew that we’d be supporting Sandy through the first of many evolutions of her business and her messaging.

Being small business owners ourselves, we know how much we have to think about, juggle, and handle when it comes to marketing our own businesses. We wanted Sandy to have a road map of how she could use these images and videos now, and how to repurpose them into new content or on new platforms when her business evolved.

As her ideas transformed and stretched over time, her imagery has remained true to her essence, yet still detailed enough to lead her viewers on the story of her evolution.